For their 2024 campaign, Movember wanted to reignite the “fun” that had been such an iconic part of the brand, while still illustrating the importance of the their work. To bring this to life, we suggested demonstrating the lengths (or perhaps heights) one person would go for men’s health.

We partnered with former Olympian Jon Montgomery. As host of TV’s Amazing Race Canada his moustache has been all over the world, but had neven been to space.

We encased his ginger whiskers in acrylic and sent it to the edge of the stratosphere. It then safely floated back to earth – straight into the World Record books*.

The results were out this world. Jon accompanied his space traveling moustache to morning and news shows across the city. The story was picked up by CBC, CP24, CTV, Breakfast Television, Global, National Post, TVA, 680 News, Newstalk 1010 and CHUM 104.5 with Marilyn Denis. Coverage included key messages about the importance of supporting men’s health initiatives and a call-to-action to visit Movember.com to sign up to participate and/or donate.

*Highest Altitude Reached by a Human Mustache Using a Balloon

For the first time ever, the LOTTO 6/49 Gold Ball Jackpot a record-setting $68 Million. This guaranteed win was sure to be top-of-mind for Canadian’s, so in the days before the final jackpot we decide to illustrate just how much people would be thinking about it.

Leading up to the jackpot draw we deployed an iconic visual: gold ball heads. Completely unbranded, these curious spectacles caused questions, curiousity and discussion.

After a few days of speculation and discussion, we sent the gold ball heads back out on the day of the big draw, but this time accompanied by brand ambassadors wearing oversized digital timers, counting down to the draw.

The stunt not only prompted discussion across social media, local news and Reddit - it also contributed to a golden bump in lottery sales.

Throughout the pandemic, Canadian’s turned to take-out and delivery in record numbers. We noticed however, that there was something missing when eating Big Macs and fries at home: the restaurant experience. There is something immersive, tactical and nostalgic about eating inside of a McDonald’s. This insight gave way to McDonald’s From Home – a collection of items to help replicate the in-restaurant experience at home.

With branded swag rising in popularity among QSRs we knew we needed to edge out the competitors by creating something exciting to tap into the nostalgia Canadians were craving. We created a limited-edition McDonald’s From Home box including the iconic McDonald’s tray redesigned for use at home, a onsie inspired by a classic McDonald’s uniform and a wearable cheeseburger wrapper.

Only 200 McDonald’s From Home Kits were ever produced and the only way to get one was to win it through a socially driven contest. This resulted in interest and excitement from media, influencers and ultimately drove #McDonaldsFromHome to trend in Canada within hours of the contest launch.

The McDonald’s drive-thru saw increased use and love through 2020 as Canadians sought safe, convenient ways to enjoy foods they love. With extra heart for the drive-thru over the last year and a real need for couples to find unique, safe wedding options during the pandemic we came up with a fun solution.

Combining the trend of micro-weddings with delicious food and a dash of Las Vegas style, McDonald’s Canada welcomed two couples to host their nuptials with a side of fries.

To celebrate the triumphant return of The OREO Most Stuf cookie we created The OREO Stuf Shoppe at Union Station. Open for just three days, this experience offered brand fans one-of-a-kind cookie creations with unique flavour combinations not available anywhere in the world, featuring the OREO Most Stuf cookie.

With line-ups snaking through the transit hub and wait times nearing an hour, this activation was regarded has one of the most buzz-worthy branded pop-ups Union Station has ever seen.

We helped Sheba Bistro, a new premium cat food, make a splash by announcing it’s entry into Canada through an immersive simulated underwater experience.

It was all in an effort to bring Canadian’s closer to Sheba Hope Grows, the world’s largest coral reef restoration project.

And why is a cat food involved in coral reef restoration? Because more coral today, means more fish tomorrow.

So, using a combination of 3D builds, light and video projections and sound captured from the actual Hope Reef, visitors felt as though they were walking on the bottom of the ocean amongst Hope Reef.

For the Canadian premiere of Hunters, a new show by Amazon Prime Video, we took a decidedly interactive approach.

Immediately upon arrival, guests knew this was not going to your typical screening event. A 1970’s era NYC police car sat outside the theatre with its lights swirling, while a bucket drummer played outside.

Inside guests were transported to a classic New York City street scene. A huge two-story graffitti-covered building flanked one side of the theatre, complete with Hunters wild-postings, a phone-booth, live breakdancers and more.

The other side of the theatre welcomed guests into a dingy Brooklyn subway station, adorned with the familiar Hunters bloody “X”. Don’t linger too long in anyone place though, for fear that the uniformed cops roaming the theatre would ask you to move along.

In stark contrast to the rest of the experience, the back corner of the theatre opened up into a seemingly innocuous back-yard BBQ scene, complete with the picture-perfect couple, enjoying some fun in the sun. What guests didn’t know at the time, was episode one of Hunters opens up to a very similar scene, which quickly spirals into a memorable murder scene.

The integrated camping included media partnerships, which included custom video content with Blog TO, plus a collaboration with ET Canada, which utilized their channels on the day of for a live take-over by ET host Morgan Hoffman, who also hosted the screening event.

Canadian Tire was looking for a little extra push to make sure their 2017 Toy Preview was the must-attend event of the season. To solve this we created a special gift only made available to those who attended: The Santa Beacon.

The Santa Beacon is a magic light placed in your window on Christmas Eve which guarantees the man in red won’t miss your house.

It became a highly sought-after item and it’s exclusivity to the toy preview event ensured a steady stream of attendees.

In 2020, the pandemic forced Canadians to stay home during the holidays, apart from family and friends.

Our strategy was to transform the humble Purolator delivery box from functional to magical, and help Canadians safely share the holiday spirit with friends and family.

We enlisted 13 Canadian artists from across Canada’s diverse landscape to create their own Purolator box design and express what the holidays mean to them.

We executed a fully-integrated campaign involving content, influencer engagement, paid and earned media.

The bigger headache here was finding three-inch tall construction workers who were part of ACTRA. 

When your kid’s feeling better, that’s a beautiful thing.

To drive awareness for Transitions lenses as a modern, stylish and relevant eye care solution for young urban professionals, we created the Transitions Sun Session Boardroom.

Rooted in the fact that we are happier and healthier when we’re outside, for three days bright and sunny days in June, people in Toronto had the opportunity to get out of the florescent light and into the natural light by taking their meetings in a board outfitted with everything you’d expect….except for the roof.

Visitors were greeted in the Sun Session reception area. There, they checked-in with a brand ambassador. Adjacent to reception was our product display area. Housed in a stylish industrial glass box, visitors could walk inside and check out the latest from Transitions on the floor to ceiling product display wall.

Inside visitors found a fully equipped boardroom, complete with a full AV, breakout areas, a coffee station and of course Transitions lenses.