We helped Sheba Bistro, a new premium cat food, make a splash by announcing it’s entry into Canada through an immersive simulated underwater experience.

It was all in an effort to bring Canadian’s closer to Sheba Hope Grows, the world’s largest coral reef restoration project.

And why is a cat food involved in coral reef restoration? Because more coral today, means more fish tomorrow.

So, using a combination of 3D builds, light and video projections and sound captured from the actual Hope Reef, visitors felt as though they were walking on the bottom of the ocean amongst Hope Reef.