In 2020, the pandemic forced Canadians to stay home during the holidays, apart from family and friends.

Our strategy was to transform the humble Purolator delivery box from functional to magical, and help Canadians safely share the holiday spirit with friends and family.

We enlisted 13 Canadian artists from across Canada’s diverse landscape to create their own Purolator box design and express what the holidays mean to them.

We executed a fully-integrated campaign involving content, influencer engagement, paid and earned media.