Canadian Tire was looking for a little extra push to make sure their 2017 Toy Preview was the must-attend event of the season. To solve this we created a special gift only made available to those who attended: The Santa Beacon.
The Santa Beacon is a magic light placed in your window on Christmas Eve which guarantees the man in red won’t miss your house.
It became a highly sought-after item and it’s exclusivity to the toy preview event ensured a steady stream of attendees.
Product concept + design: Brendan Watson