To launch the OREO Space Dunk, we had to do something truly out of this world: send some cookies to space. Literally. We sent a package of OREO cookies….to space.

This social-first campaign took the idea of a space-themed cookie to new heights with the content to match. Teaser posts alerted brand-fans to the upcoming launch, which was followed by a longer form video chronicling the enter journey from lift off to crash landing.