Heineken's 'Open Your City' is a global positioning focused on connecting with upscale beer drinkers through experiences that are both unique and premium. For Canada's take on 'Open Your City' we proposed Heineken's Keys To The City.

It's a loyalty program which can be activated in retail and on-premise at bars and restaurants through a branded app. Each bottle represents another chance at unlocking experiences, from front of the line access to the hottest clubs, to back stage passes.   

Creative Director: Greg Long
Art Director / Copywriter: Brendan Watson