Coors Light was looking for a way to activate their partnership with the NBA. For that, we proposed the Coors Light Shoe Vault.
The Coors Light Shoe Vault uses sneaker culture to connect with basketball fans on and off the court. The vault is mobile and contains the some of the rarest sneakers around.
Throughout the campaign, the sneaker vault would appear at NBA games, bars, restaurants and college courts. Through purchase at retail and in bars, people would be competing for access to the vault to take home a pair of crispy kicks.
Creative Director: Greg Long
Art Director / Copywriter: Brendan Watson