The ADC Festival took place in Miami every April. Part conference, part awards show, fully inspirational. There were no advertising speakers or panels at the ADC Festival. Instead, world-class creatives engaged in hands-on workshops, using media such as paint, clay, wood, food, computer code and even the human body.
I was tasked with overseeing the development of branded activations at the Festival, such as the launch of the HP Sprout. This immersive computer demanded more than your typical demo, so we brought in Joshua Davis for a hands-on workshop which was integrated directly into the conference.